Download E-books Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer PDF

By Anders Sorman-Nilsson

How to leverage the iconic human want for analogue stories to draw and keep extra consumers in a electronic world.

whatever that may be digitised may be digitised. yet can the digital-connect ever particularly change the personalized touch? Is word-of-mouse continuously more suitable than word-of-mouth? And what of shoppers’ enduring desire for analogue stories (think analogue watches, paperback books and multiplex motion picture theatres, for example). on your rush to include your clients’ electronic brain are you ignoring an both important asset: their analogue middle? higher but, how will you leverage the analogue middle to supply your organization or model with an unbeatable aggressive edge?

the reply, in keeping with across the world acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the ‘translational sweet-spot, the convergence of the electronic and the analogue.’

A booklet that may revolutionise the way you do company in a electronic international, Digilogue presents strong insights, innovations and instruments that will help you supply price to electronic minds, whereas connecting with analogue hearts.

 

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